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This web page lastingimpressionsfunerals.com states the following, "Our desire is to provide the care your loved one deserves and to give families the level of service they desire in their time of need." We saw that the website also said " We provide quality and exceptional service, at a cost that shows we do care." It also said " Independently owned and operated by Angela Torres and Gabriel Fennell. 7125 Boulevard 26, North Richland Hills, Texas, 76180." The header had Lasting ImpressionsFuneral Home as the highest ranking optimized keyword. It is followed by Memorial, Cemetery, and Free Caskets which isn't as ranked as highly as Lasting ImpressionsFuneral Home. The next words lastingimpressionsfunerals.com used was Cremation. Veterans was included but might not be viewed by search crawlers.